Largest labor absorber | 9th largest e-commerce market globally | Resellers = 50% of transactions
Overview & Business Landscape
Retail is the largest employer in Indonesia. The market is still dominated by traditional outlets such as warungs and micro-informal shops, yet modern retail formats are expanding twice as fast. Indonesia’s e-commerce ranks #9 globally, with resellers accounting for nearly half of all transactions.
Macro Trends Digitalization
Traditional outlets remain dominant, but modern retail (minimarkets, supermarkets) is accelerating.
The e-commerce boom continues, fueled largely by resellers.
Social commerce and on-demand deliveryare reshaping buying and selling behaviors.
Key Pain Points
Low Data Visibility
It makes inventory and sales unclear, leading to frequent overstocking or stockouts.