“Shaping Indonesia’s USD 7.5 Billion Home & Personal Care Market”
CAGR 6.5% (2021–2025) | Halal certification mandatory by Oct 2026
Overview & Business Landscape
Indonesia’s Home & Personal Care (HPC) market was valued at USD 7.5 billion in 2021, growing at a 6.5% CAGR.
Key segments include cosmetics, skincare, and household cleaning products.
Macro Trends Digitalization
E-commerce acceleration
Platforms like Shopee and Tokopedia dominate distribution.
Rising demand for organic & natural products
Especially among younger consumers.
Male grooming growth
Expanding beyond traditional categories.
Mandatory Halal certification for cosmetics starting October 2026
Compliance will be critical.
Key Pain Points
Complex regulations
Navigating BPOM and Halal requirements.
Supply chain & logistics challenges
Indonesia’s geography drives high costs.
Marketing & data gaps
Limited consumer insights in real time → weaker position versus larger brands.
Our Solutions
Operational Excellence Consulting
Optimize supply chain & logistics to reduce cost and improve resilience.
Strategic Planning
Map your market with customer insights and industry standards, turning compliance into a competitive advantage.